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ESOL Online. Every child literate - a shared responsibility.
Ministry of Education.

Learning task 5

Static images

A static image is an image that does not move. When you create a static image you need to consider these questions:

  • Why do you want to make this static image (purpose)?
  • What do you want to say (message)?
  • Who do you want to say it to (audience)?
  • How will you get it across (visual and language techniques)?

The visual techniques, for example:

  • colour
  • dominant image
  • layout
  • symbol
  • contrast
  • font or lettering
  • logo

And language techniques, for example:

  • alliteration
  • rhyme
  • pun
  • cliché
  • hyperbole
  • simile
  • listing
  • imperatives
  • jargon
  • rhetorical question
  • metaphor
  • slogan

A static image is successful if it achieves its purpose.

Task one

Look at the video cover (back and front) of the film.

  1. What is its purpose?
  2. What is the message?
  3. Who is the image aimed at? (Who is the intended audience?)
  4. What visual techniques are used to get the viewer's attention?
  5. How effective is the cover? Give reasons for your answer.

Task two

Design your own front cover for the video or a poster advertising the film and explain your answers to 1 to 4 above. Ensure you give detailed reasons for your choice of visual and verbal techniques.

Published on: 24 Jun 2009