Learning task 5
Static images
A static image is an image that does not move. When you create a static image you need to consider these questions:
- Why do you want to make this static image (purpose)?
- What do you want to say (message)?
- Who do you want to say it to (audience)?
- How will you get it across (visual and language techniques)?
The visual techniques, for example:
- colour
- dominant image
- layout
- symbol
- contrast
- font or lettering
- logo
And language techniques, for example:
- alliteration
- rhyme
- pun
- cliché
- hyperbole
- simile
- listing
- imperatives
- jargon
- rhetorical question
- metaphor
- slogan
A static image is successful if it achieves its purpose.
Task one
Look at the video cover (back and front) of the film.
- What is its purpose?
- What is the message?
- Who is the image aimed at? (Who is the intended audience?)
- What visual techniques are used to get the viewer's attention?
- How effective is the cover? Give reasons for your answer.
Task two
Design your own front cover for the video or a poster advertising the film and explain your answers to 1 to 4 above. Ensure you give detailed reasons for your choice of visual and verbal techniques.
Published on: 24 Jun 2009
